Abandon Cart Recovery Email Flow
Client: Threadless Year: 2022
Threadless needed a makeover for its Abandon Cart Recovery email flow. These flows would be triggered if a customer had something in the cart, but left the site without completing the purchase.
There were two flows: new customers and existing customers. New customer emails had a more encouraging copy tone. Existing customers had more tongue-in-cheek copy, as they were familiar with Threadless’ goofy brand.
All emails would show their cart, as well as a predict module for other popular products.
The team named the goofy little cart, Carty Tee. We love a pun at Threadless.
The old Abandon Cart Recovery flow email. Clunky. Boring. Not as cute.
The first flow for new customers.
First flow email for existing customers.
Second email flow for both new and existing customers.
The final animation for both new and existing customers. Pure guilt trip.
During the Holidays I put a little hat on Carty to keep them festive!