Carhartt Woodsman
Beer Label Design
Client: New Holland Brewing & Carhartt Year: 2014
A label and packaging design for a beer brewed to celebrate Carhartt’s 125th anniversary. The design was a collaborative effort between New Holland and Carhartt’s design teams. It paid tribute to hardworking folks who wear Carhartt, and to the Tin Woodsman from The Wizard Of Oz.
Carhartt Woodsman label
Carhartt Woodsman Refurbished camper
Carhartt Woodsman label
Carhartt Woodsman case
Carhartt Woodsman glass
Carhartt Woodsman tap stickers
Carhartt Woodsman logo beanie (and portrait of the artist)
Carhartt Woodsman mural in Chicago
“Jason Momoa said your logo is cool”
Not only was working with Carhartt awesome, but Jason Momoa, (you know, Khal Drogo, Aquaman, Duncan Idaho!!!) directed a commercial for the beer release. While I didn’t get to meet him, and embarrass my nerdy self, my boss told me Jason thought my logo looked cool. So, that’s pretty rad.
Production Co.: Pride of Gypsies
Creative Director: Brian Bennett
Director: Jason Momoa
Actor: Silas Gaither
Cinematographer: Brian Andrew Mendoza